Professional Advertising Copywriting Experts London UK

Summary: Copy can be quite emotive, not least because it's the one area of advertising that anyone can do - we don't all know the media, we can't all design, but we can all write - so we all bring our own opinions/pet hates to it.

Back from a nice week in Devon, doing nothing except walk on the moors and lazing about. Couple of calls to the office - "Anything good happening?" "Well, it's good you aren't here" - and that's about it. Didn't even bother to travel 30 miles to take up the offer of a free lunch at Cornwall's most famous seafood restaurant though, as this was compensation for a lunch I had there last year that pole axed me for three days with food poisoning, my non-attendance wasn't 100% sloth related. Arrived to find an article - "How to Write a Job Ad" - left open on my desk (rather pointedly, I thought) which was vaguely thought provoking, though things like "most are full of corporate puff and management-speak