How does your personality affect your web copy? Whether you mean to or not, your site reflects you in ways you might not notice: sometimes good, sometimes bad. While personality peccadilloes can be endearing in social situations, minor personality flaws can cause web copy sabotage. So before you get out your keyboard, get out a mirror. Why not see if any of these 3 personality traits are seeping into the design and copy of your web site?
- Insecurity
- Pride
- Anxiety
- Many owners lost in their delight often boast, "Look what I can do," instead of proclaiming, "Look what you get."
- Their web copy tends to focus on features instead of real customer benefits. It highlights trained staff rather than peace of mind.
- a little red here and a dash of purple there
- a touch of bold with a smidgen of underlining
- a bevy of random quotations
- a frenzy of isolated graphics
- What exactly does my site stand for?
- How do my visitors see themselves?
- How have I organized my design and copy?