Top 10 Website Copywriting Secrets

Summary: Successful website copywriting is very different than traditional copywriting. Based on what actually works best --and does not work-- from writing dozens of websites for our clients, here are our Top 10 website copywriting secrets. If you apply them, your website will be a major marketing success for your business and its bottom line. 1 What's in it for me? Why should I believe you? What do you want me to do and why should I? Answer these questions immediately. The...

Successful website copywriting is very different than traditional copywriting. Based on what actually works best --and does not work-- from writing dozens of websites for our clients, here are our Top 10 website copywriting secrets. If you apply them, your website will be a major marketing success for your business and its bottom line. 1 What's in it for me? Why should I believe you? What do you want me to do and why should I? Answer these questions immediately. The reader will leave your website unless these three questions are clearly answered in the beginning seconds 2. You must have a strong, reader-benefit headline. The headline is by far the most important part of your website as far as its effectiveness. The words used (ie the copywriting) must give a reader-benefits of your product or service , a big promise, a reward that the reader wants badly and as specific and concise as possible. 3. Focus your copywriting to accomplish one main goal, which should be to get the interested reader to call you or place their order. By laser-focusing on one action you'd like to reader to do most, your copywriting will be targeted, specific and powerful. Of course there will be other information and details on your website and you can have a secondary goal for the reader to email you or sign up for your newsletter or download a report