Copy Writer 2

Profile

Description

The Hive is Humana's in-house agency, a creative collective built exclusively to support the business and the brand. We are responsible for creative content development across all media and enterprise brand identity management for a diverse portfolio of Humana brands. Our core purpose is to create compelling brand expression and cohesive consumer experiences that enhance brand perception, build trust, and influence choice.

The Copy Writer 2 role develops strategic campaign narratives and creative content for a diverse portfolio of Humana brands and variety of target audiences, across all media. The Copywriter analyzes complex situations and applies business insight to develop a range of strategic communications against a creative brief, drives creative quality at all stages of the development process, and ensures creative campaign continuity for a line of business.

To be successful in this role, you are a brand advocate with deep experience developing brand voice and integrated marketing campaigns. Your portfolio demonstrates your ability to translate business and brand objectives into compelling, effective solutions for print and digital communications.

Responsibilities


Collaborates with agency team and marketing partners to develop creative content for all media including print, digital, social, video, and environmental applications.
Translates creative strategy into a range of solutions that express the brand and fulfill the business objectives defined in the creative brief.
Strategically and rationally articulates ideas to clients and business partners both in presentation settings and informal/collaboration situations.
Advances creative projects from concept to completion with minimal supervision, proactively solicits feedback from agency leadership, and ensures timely deliverables.
Under the supervision of the Creative Director oversees brand consistency, campaign continuity, and creative quality for a line of business.
Understands and applies appropriate content development approach based on specified media channel.
Attentive to industry trends, provides recommendations for tools, process, and best practices.


Required Qualifications


Bachelor's degree with a concentration in Marketing, Communications or similar, and an industry competitive portfolio.
Minimum 3 years of professional creative development experience in an agency environment.
Mastery of writing fundamentals and short form copy.
Advanced campaign development and conceptual skills.
Strong communication and presentation skills, and ability to deliver and apply constructive creative feedback.
Effective time and resource management and acute attention to detail, in a dynamic, deadline-driven environment.
Mastery of industry standard design tools, including Microsoft Office software.
Proficiency with Agile methodologies.
Occasional travel may be required to collaborate with agency team


Preferred Qualifications


A diverse portfolio including copy for print, digital and social.
Healthcare industry experience.
Proficiency with Adobe Creative Suite.
Active participant in marketing/creative industry professional communities.


Additional Information


Agency located in Louisville, KY but qualified applicants will be considered for remote work
Portfolio must be submitted with application to be considered; include a maximum of 5 campaign samples which best demonstrate your skills


Scheduled Weekly Hours

40

Company info

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