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Job Details

Content Developer Job

Greenville, NC

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Put a LIFT in Your Career!
Hyster-Yale Group, Inc. (HYG), a world-class manufacturer of industrial lift trucks, has an outstanding opportunity for an exceptional and talented Content Developer
at our facility located in Greenville, NC
. HYG designs, engineers, manufactures, sells and services a comprehensive line of lift trucks and aftermarket parts marketed globally under the Hyster and Yale brand names. We are one of the global leaders in the Material Handling industry and have been building relationships and partnering with our customers, suppliers, dealers and employees for over 80 years.

HYG is looking for an energetic individual who will have a positive influence on the Marketing team. As the Content Developer
you will create world class Yale, Hyster and UTILEV, product sales, educational and promotional collateral for use by dealer and corporate sales and training entities. Assist brand managers with the direction of multiple internal personnel and external suppliers for simultaneous, ongoing projects. These activities will include product photography sessions, copywriting, creative input for existing and new /revised product sales and training packages. Will help define marketing messages, and lead the creation of sales and promotional copy. Strong written communication skills a must. Product or mechanical knowledge would be helpful as well. Support the Brand Manager and Product Marketing Specialist in specific activities to increase market share gain as required by the corporate strategy.

Content Developer Will
Provide the Following Key Accountabilities:
Responsible for the development of marketing, sales, and training collateral used to support all Yale, Hyster and UTILEV products.
Needs Assessment and Analysis -- Serve as liaison for the Hyster and Yale brand marketing unit and attend / review tactical and strategic product meetings.
Manage and schedule both studio and application photography/video sessions as well as digital creation efforts.
Provide content support for dealer meetings, training sessions and company events.
The Successful
Content Developer
Will Meet the Following Minimum Qualifications:
BA/BS degree, Marketing, Communications or related field of study strongly preferred.
With degree, minimum 3 years of relevant experience in industrial truck market/related business or industrial, technical or manufacturing business. Without degree, 8 to 10 years of experience.
Must have extensive experience with the Adobe Creative Cloud suite of tools, including, but not limited to Photoshop, InDesign, Illustrator, and Premier Pro.
Supervision of internal/external suppliers (Multimedia Department, custom CD software suppliers) and ability to establish and document procedures.
Business experience or on-the-job training.
Writing, scripting, program development and evaluating skills. Excellent grammar/writing skills are a must
Communication/listening skills, presentation skills, and business meeting management.
Product knowledge: both truck features and end-user applications. Must be able to understand truck features, and how to apply to Customer applications.
Able to evaluate performance objectives
Must be able to work with minimal supervision and direct projects rather than be directed.
Competitive Healthcare Benefits - medical, vision, dental
Profit Sharing 401(k) with company matching
PTO Vacation Paid Holidays
Education Assistance
Life Insurance
Employee Assistance Program
On-site Health Clinic
On-site Cafeteria
We are an equal opportunity employer. EOE/Minorities/Females/Veterans/Disabled

Job ID

Job Title
Content Developer


Work Hours
Day Shift

Employment Type
Full Time

Travel Required
1% - 10%

Greenville, NC (Americas Division Headquarters)

1400 Sullivan Dr

Zip Code
Job Criteria:
Start Date:
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:

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