Bare Escentuals, Inc.
Writer, Global (bareMinerals)','180000ZL','!*!Job Summary:
Develop branded copy for bareMinerals that deepens brand equity while creatively meeting business objectives, with the focus on developing copy for social as part of the Editorial Hub team.
Primary Duties & Responsibilities:
Research, write, edit and proof all levels of copy, including headlines, body copy and social posts for all online social needs.
Understand the goal, audience, and message of a campaign and develop copy to suit. Write advertising copy for use to promote the Brand or products.
Collaborate with in-house creative team to deploy the strategy, tactics and create content that support and extend marketing initiatives.
Create compelling content and adapt existing program copy to support brand storytelling.
Reinforce, leverage, and maintain consistency of the bareMinerals brand voice
Collaborate with cross-functional partners on key initiatives to develop multi-channel content that is consistent with core program messaging and positioning.
Own special projects and brand franchises as needed.
Manage and maintain editorial and copy archive.
Qualifications & Competencies:
BA/BS degree in Communications, Advertising, Journalism, English or related field
Minimum 2 years related professional experience in cosmetics, luxury, fashion or a related field
Proficient in Microsoft Office and
Excellent written and verbal communication skills.
Equally strong creative, conceptual and critical thinking skills
Strong understanding of branded content in the prestige space
Ability to articulate the brand ‘voice’ in a creative and relevant way across all touch points
Ability to multitask and handle the meeting deadlines
Learn quickly and have ability to work independently
A willingness to embrace change and to adapt strategies on the fly.
Strong decision making and problem solving skills.
Project management skills.
#bareMinerals','United States-New York-New York','','900 3rd Avenue','','','10022','Shiseido America','May 17, 2018','Writer, Global (bareMinerals)
Bare Escentuals, Inc.
Website : http://www.bareescentuals.com
IN THE WORLD OF BEAUTY, WE'VE ALWAYS BEEN DIFFERENT. WE'RE FROM SAN FRANCISCO, SURROUNDED BY ARTISTS AND INNOVATORS WHO INSPIRE US TO THINK DIFFERENTLY, FOLLOW OUR GUT INSTINCTS AND TO POUR OUR HEART AND SOUL INTO EVERYTHING WE DO. WE CREATE PRODUCTS LIKE NO OTHER BRAND AND WE CONNECT WITH WOMEN IN WAYS THAT NO OTHER BRAND WOULD DARE. FOR OVER 35 YEARS, WE'VE BUILT A COMMUNITY OF STRONG, PASSIONATE WOMEN WHO HAVE BECOME CUSTOMERS-BUT MORE IMPORTANTLY-LIFELONG FRIENDS. WE CREATE INNOVATIVE PRODUCTS THAT ARE POWERED BY NOURISHING, SKIN-LOVING MINERALS. WE FORMULATE OUR PRODUCTS WITH PURITY IN MIND, SO YOU CAN FEEL GOOD ABOUT EVERYTHING WE MAKE. WE CONNECT WITH WOMEN IN DEEP MEANINGFUL WAYS BECAUSE WE'VE NEVER BEEN CONTENT WITH JUST MAKING THEM LOOK PRETTY-WE WANT TO MAKE THEM FEEL BEAUTIFUL.