Marketing Content Writer
Serve as main marketing content writer within the Workplace Solutions Business Readiness team, which includes Retirement, Benefits and other financial services products. The content writer will develop and create B2B and B2C content for print and digital channels. Well researched and accurate content will be produced on tight deadlines. Excellent writing, spelling, and understanding of grammar are essential to the role.
Create content for B2B and B2C channels that effectively promote retirement and worksite benefits solutions and products to our target audiences Develop concise, attention-grabbing headlines and body copy that ties directly to established value proposition Research and organize facts and sources, as well as interview sources Consistently brainstorm and collaborate with team for new ideas Research markets and industries to compare and create content that is innovative and original Collaborate with marketers, business stakeholders and designers Write a wide variety of topics across multiple platforms (website, blogs, articles, social updates, banners, operational comms, white papers, etc.) Be ready to hit the ground running on day one
5-7 years’ experience writing content for financial services and/or employee benefits firms Knowledge of our company, brand, and products preferred Assists team members when needed to accomplish team goals Able to multitask, prioritize, and manage time efficiently Self-motivated and self-directed Ideal candidate will have a positive attitude and be a problem-solver Writing samples will be expected
Education:College Degree Required
Location/Region: Enfield, CT (US)
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