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Job Details

Content Marketing Writer

Company name
International Business Machines Corp. (IBM Corporation)

Raleigh, NC

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Job Description

Discover what you can do at IBM.

The Marketing Services Center Content team is looking to hire a Marketing Content Writer who will be responsible for generating content relating to IBM business units, such as emails, social tiles, brochures, web copy, ebooks and other deliverables that maintain adherence to IBM Style and legal guidelines.

Key Responsibilities of the IBM Content Marketing Writer

Develop consumable content that is accurate, engaging and relevant for IBM target audience, focusing on messaging and understanding of project goals, using short-form writing style

Collaborate with IBM team to establish creative concepts and copy

Manage content revision process with various IBM stakeholders

Proactively communicate with team to provide status updates and resolve issues

Track metrics to gauge success of content and regularly report to IBM team, making recommendations to optimize content as needed

The Content Marketing Writer should

Possess excellent written and verbal communication skills with a deep understanding of how to develop compelling short-form B2B content across multiple channels

Demonstrable and varied writing experience, preferably in a marketing environment

Have track record of delivering projects on time and on budget

Exhibit the aptitude to prioritize and efficiently manage workloads from multiple work streams with deadlines

Understand and apply IBM social business, style and legal guidelines

Demonstrate the ability to research, learn and communicate about emerging technology trends and technologies

Develop and maintain strong working relationships with both internal and external stakeholders

Work independently and as a member of a team

Adapt and learn new things

Possess strong interpersonal skills, critical thinking skills and leadership capabilities

Knowledge of computer technology, software information and technological trends is preferred

Knowledge of Adobe, Slack and Agile methodology is also preferred

This role is located in IBM offices in Research Triangle Park, North Carolina.

Do work that matters.

Discover your true potential.

Be yourself.


Required Technical and Professional Expertise

3 years experience writing for technical and business audiences

Demonstrated research abilities on emerging technology trends and technologies including security, artificial intelligence and cloud computing

3 years experience in short-form writing: B2B blog posts, ebooks, online articles, short how-tos, Adwords copy, outbound lead generation emails, social media writing

3 years experience in multichannel copy experience including web, trade show dress, social, print and video scripting

Experience as part of a content-focused marketing content delivery team, either in-house or agency

Preferred Tech and Prof Experience

Degree in Journalism, English, or Digital Communications strongly preferred

Knowledge of computer technology, software information and technological trends

Knowledge of Adobe, Slack and Agile methodology

EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Company info

International Business Machines Corp. (IBM Corporation)
Website :

Company Profile
International Business Machines Corporation provides information technology (IT) products and services worldwide. The company’s Global Technology Services segment provides IT infrastructure and business process services, including outsourcing, process, integrated technology, cloud, and technology support. Its Global Business Services segment offers consulting solutions for strategy and transformation, application innovation, enterprise applications, and smarter analytics; and application management, maintenance, and support services. International Business Machines Corporation’s Software segment offers middleware and operating systems software, such as WebSphere software to integrate and manage business processes; and information management software for database and enterprise content management, information integration, data governance, data warehousing and analytics, business analytics and intelligence, and predictive analytics. This segment also provides Tivoli software for cloud and datacenter management, enterprise endpoint and mobile device management, asset and facilities management, storage management, and security systems; Rational software that supports software development; and Mobile Software for platform and application development, mobile security, and mobile device management. The company’s Systems and Technology segment provides computing power and storage solutions; and semiconductor technology, products, and packaging solutions. Its Global Financing segment provides lease and loan financing to end users; commercial financing to dealers and remarketers of IT products; and remanufacturing and remarketing services for equipment. The company was formerly known as Computing-Tabulating-Recording Co. and changed its name to International Business Machines Corporation in 1924. International Business Machines Corporation was founded in 1910 and is headquartered in Armonk, New York.

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