Deloitte Development, LLC
Baltimore, MD, United States
Jan 23, 2022
Senior Manager, Content Writer
Senior Manager, Content Writer || Job Description || Cyber & Strategic Risk
Deloitte's US Cyber and Strategic Risk is a diverse team of problem solvers, integrators, and architects on a mission to make the world more trustworthy, resilient and secure through our technology enabled security solutions. Our future-forward approach to cybersecurity and risk management enables to navigate a shifting world of risk and opportunity to achieve sustainable business results. Continuous learning, collaboration, innovation and impact fuels our entrepreneurial spirit and shapes the way we create and deliver our products, services and solutions, how we engage our clients and alliances, and how we develop and elevate our people. Our marketing team welcomes T-shaped strategists, creatives, analysts, operators and specialists to work together to strengthen our brand position, promote our value and deliver delightful brand experiences for clients.
We're looking for a Content Writer who can bring the perfect mix of writer, strategist, and marketer to our team. In collaboration with stakeholders across the business as well as our internal and external agencies, you will establish and drive a differentiated and unique voice in market to deliver timely, relevant, and impactful go-to-market content, thought leadership, and content campaigns that informs, educates and inspires.
Collaborate with Integrated Marketing Strategist to define content strategy leveraging in-depth knowledge and research about buyer needs, industry trends, competitor insights, buyer journeys, overarching narrative and position to support business growth objectives
Develop thought leadership and valuable marketing content including social media posts, articles, infographics, e-books, research reports, whitepapers, POVs, case studies, email newsletters, web pages reports and more that drive awareness and demand and positions our brand as industry leading
Create strong copy and narratives that resonate and differentiate our brand and voice including advertising, sales pitches and letters, social media content, one-pagers, emails, landing pages, product descriptions, pitch decks, sales scripts, video scripts, headlines and more that drive engagement and leads
Explore new ways to leverage core messaging in copy; engage in rapid ideation and testing
Conduct research on industry-related topics and keywords, and create content that leverages SEO, increases web traffic, and drives client engagement
Refine system and processes to establish best practices for developing, delivering, measuring and optimizing high-value content
Generate new content ideas; develop and pitch business cases for new investments
10 years of professional experience as a tech writer/editor/journalist and/or expert with experience in cybersecurity preferred.
5 years professional experience in B2B content development and optimization
Strong understanding of product/brand positioning and messaging
Strong experience developing high-impact marketing materials
Expert knowledge of SEO, and editing and proofreading for improved readability
Experience hiring and managing agencies and freelance writers
Extremely comfortable and adept working in a matrix environment
Strong problem solver with a growth/agile mindset
Strong data analysis and presentation skills
Welcomes and easily adopts feedback
BS/BA degree required. Must have portfolio of writing to share
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.
Deloitte Development, LLC
Website : http://www.deloitte.com