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Sr. Content Marketing Manager

Company name
Imperva, Inc.

Redwood City, CA

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Senior Content Marketing ManagerCyber Security\u00A0is a big deal. It\u2019s in the news, growing rapidly, a critical tool for every company, and our specialty.\u00A0Imperva is a public company (NASDAQ) and cybersecurity leader that delivers best-in-class solutions to protect data and applications on-premises, in the cloud, and across hybrid environments.Our customers include leading enterprises, government organizations, small businesses, and service providers.Why Imperva?\u00A0 We have experienced the following growth and achievements:Generating $321 million in 2017We have over 5,900 customers500 partners in 100 countries worldwideImperva has been in the Leader\u2019s Quadrant of the Gartner Magic Quadrant for 4 straight yearsImperva is also a leader in the Forrester Wave for DDoS Services with the highest score in the \u201Ccurrent offering\u201D category\u00A0The Senior Content Marketing Manager plays a central role in our marketing outreach. This person will set the content strategy for Imperva and will plan and manage the\u00A0production of blog posts, e-books, guides, videos and infographics\u00A0used to attract customers and support and accelerate the buyers\u2019 journey. The role involves content\u00A0writing and editing; creation and management of an\u00A0editorial calendar; sourcing ideas for new articles and assets; and coordinating with internal marketing team members, company-wide contributors, contractors, and freelancers.The Senior Content Marketing Manager is responsible for creating compelling content that attracts readers, encourages them to subscribe to our updates, and ultimately builds trust in the brand. This person should be an\u00A0energetic and articulate\u00A0individual with significant writing and editing experience. Strong communications skills are essential to this role. \u00A0The ideal candidate is innately curious and can simplify complex ideas for broader consumption. This position reports to the Director of Corporate Marketing.\u00A0Key Responsibilities:Create and implement a content marketing strategy\u2014including the development of themes/topics, content creation, curation, and distribution\u2014with the end goals of driving awareness, customer acquisition, and ongoing customer success.Identify the content needed to support and extend marketing initiatives and determine which methods work for the business and why.Serve as blog editorial manager.Ensure all content is, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person.Develop and maintain a functional content calendar and define owners in each vertical to particular persona groups.Interact with writers, copyeditors, content strategists; be an arbiter of best practices in grammar, messaging, writing, and style.Integrate content activities into PR efforts and traditional and digital marketing campaigns.Work with content owners to revise and measure content to be effective, support marketing goals and drive behavioral metrics.Establish workflow for requesting, creating, editing, publishing, and retiring content.Knowledge and Skills:Strong writing skills\u00A0demonstrated via blog posts and other written workExperience conceiving infographics and writing video or audio scriptsEntrepreneurial thinking\u00A0and the ability to act effectively with only high-level direction is essentialBachelor's degree in English, Journalism, Public Relations or related communications fieldAudience development and subscription strategies experience a plus.5 years of writing experience and 3 years of editing experience. The best candidate will have better than 10 years\u2019 total experience in this space.Experience with security, cloud, or SaaS a plusOur Company\u00A0Imperva\u00AE (NASDAQ:\u00A0IMPV), is a leading provider of cyber security solutions that protect business-critical data and applications. The company\u2019s\u00A0SecureSphere\u2122\u00A0and\u00A0Incapsula\u2122\u00A0product lines enable organizations to\u00A0discover\u00A0assets and vulnerabilities,\u00A0protect\u00A0information wherever it lives \u2013 on-premises and in the cloud \u2013 and\u00A0comply\u00A0with regulations. The Imperva\u00A0Application Defense Center, a research team comprised of some of the world\u2019s leading experts in data and application security, continually enhance Imperva products with up-to-the-minute threat intelligence, and publish reports that provide insight and guidance on the latest threats and how to mitigate them. Imperva\u00A0is headquartered in Redwood Shores, California. To learn more visit\,\, our\u00A0blog, on\u00A0TwitterLegal Notice\u00A0Imperva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ancestry, pregnancy, age, sexual orientation, gender identity, marital status, protected veteran status, medical condition or disability, or any other characteristic protected by law.\u00A0\u00A0\u00A0*LI-MM1

Company info

Imperva, Inc.
Website :

Company Profile
In the most recent Hacker Intelligence Initiative report, Imperva analyses vulnerabilities found in the SuperGlobal parameters of the PHP platform, and finds that a multi-step attack requires a multi-layered application security solution.

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