The Laureate Group
Digital Marketing Specialist
Laureate Group, a leading provider of senior housing and assisted living services in the Greater Milwaukee area, is seeking a digital marketing specialist to be an integral part of our marketing team. This individual will work across all digital mediums and will be responsible for creating/editing/publishing content for the website, blog and social media outlets, e-mail marketing as well as reputation management. The digital marketing specialist will monitor metrics and make recommendations that result in improved web rankings, increased traffic and lead generation from on-line sources.
The ideal candidate has a marketing or communications degree (or related field), 3 – 5 years digital marketing and/or social media experience, experience writing, editing and publishing content, and demonstrated proficiency with content management systems (i.e., WordPress, Concrete 5). Knowledge of SEO best practices and understanding of web technologies, landing page design and optimization essential. Proficiency in Microsoft Office required.
This position is based in Waukesha, WI.
The Laureate Group
Website : http://www.laureategroup.com/
Three generations of family ownership have advanced a vision to provide a full range of residential options and services that are both affordable and of the very highest quality. Locally owned and operated since 1970, the Laureate Group has its heart in Wisconsin, and indeed has become the largest Senior Housing Provider in Southeastern Wisconsin. As a founding member of the Wisconsin Assisted Living Association (WALA), we have a history of innovative accomplishments that have improved the quality of senior living. We were the first provider in the state to offer apartment style accommodations in assisted living and one of the first in the area to provide full-time RNs on-site at each of our assisted living communities. And we continue to be a key contributor in developing legislation aimed at improving quality care for older adults here in Wisconsin.