TEGNA Media is looking for a Commerce Content Manager to build & lead a new initiative within the organization that finds the best deals on the Internet to help save our audience money. TEGNA Media owns 47 television stations in 39 markets and is the largest independent owner of NBC & CBS stations in top 25 markets.
The ideal candidate will be a leader who has built & run a content-driven commerce operation for a digital media company or brand. The candidate should have a passion for finding the best deals, reviewing the pros and cons of various products, and sharing their enthusiasm with the audience like a trusted friend. They will also have experience recruiting & managing a team of staff writers & freelancers, as well as directing social video producers.
Commerce content includes everything from incredible deals on must-have products, to new & interesting items that just hit the market, to evergreen recommendations for everyday consumer needs. You will use data, guidance from TEGNA's digital leadership, an editorial calendar, relationships with business partners & your own intuition to determine the products to feature in TEGNA's commerce content on our websites and social platforms.
TEGNA will generate revenue from your content when our audience on site & across our social platforms purchases the products that are featured.
Position can be based at our Washington, DC area headquarters or at one of our large market television stations.
Create content that makes product recommendations, identifies compelling deals, & drives consumer interest
Assign commerce content to a team of staff writers & freelancers for publication on TEGNA's websites, apps and social accounts
Research products, accessories, online courses, novelty items, entertainment merchandise & other things that are worth our audience's time & money
Track KPIs for commerce content to report to leadership, make informed programming decisions & shape commerce strategy
Work with TEGNA's central content team to ensure promotion for commerce content across our network of local news properties
At least 3-4 years of professional writing experience & a desire to find the best deals & products around the web
Experience building and/or running a commerce operation for a digital media brand
Experience managing content teams & collaborating with senior management
Strong understand of search engine optimization best practices and techniques
A firm grasp on the business side of media & a passion for driving performance
Proficiency in Web Analytics
Flawless grammar, spelling, & usage
Basic level understanding of Photoshop & working in Content Management Systems
**MEMBERS ONLY**SIGN UP NOW***.. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 47 television stations and two radio stations in 39 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 35 million across its digital platforms. TEGNA has been consistently honored with the industry's top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit (please use the apply button below) .
**MEMBERS ONLY**SIGN UP NOW***.. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.
Media - Journalism - Newspaper
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