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Social Media Director - Minneapolis MN

Company name
UnitedHealthcare Corporate

Minneapolis, MN

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This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)

UnitedHealthcare is a mission-driven organization, committed to helping people live healthier lives and making the health system work better for everyone. This mission is a key part of what makes UnitedHealthcare distinctive and we have an ambition to demonstrate our tangible commitment to delivering on it.

Reporting directly to Vice President of External Communications, is responsible for developing and managing our social media center of excellence at the UnitedHealthcare corporate level. You will create and lead a first of its kind umbrella organization for social media, working with social media teams across the lines of business to maximize our return from this ever-growing communications channel.

Youll be working alongside local and national communications teams to make social media a success. In doing so, youll develop new means for evaluating and measuring our impact. Additionally, youll work across the organization and our lines of business to create content and campaigns that drive UnitedHealthcares reputation as a result of this work.

This role interfaces regularly with the UnitedHealthcare Executive leadership and other leaders across the enterprise.

Primary Responsibilities:

Establish relationships with our social platform partners, including Facebook, Twitter and LinkedIn

Lead the selection of a social media buying platform

Improve measurement and reporting capabilities to evolve social media analytics from a reporting approach to a insights driven one

Collaborate with lines of business to create best practices, establish a knowledge base of documentation / 1-pagers

Manages social media governance across the organization

Manage partnerships to ensure deadlines, deliverables and outcomes are met

Works with UnitedHealthcare leadership to understand what unique opportunities exist in social to drive their objectives

Builds internal and external social media plans to drive awareness and visibility for the reputation enhancing programs

Understands business dynamics, cycles, products and marketing initiatives and helps identify, prioritize and execute content initiatives

Develops and manages budgets for social media projects and annual plans

Will manage a team and will be expected to provide active coaching and development.

Required Qualifications:

Bachelors Degree in Communications, Journalism, Public Relations, Marketing, Advertising or the equivalent

10 Years of communications, digital marketing, social media or journalism experience

2 years of experience in project management and/or leading program delivery teams

5 years of experience in a matrix organization

5 years of experience building relationships with internal stakeholders

Proven ability to implement and deliver program objectives across geographies and through multiple remote and/or external teams

Intermediate to advanced proficiency in Excel and PowerPoint

Strong executive presence, including a history of presenting to Sr. Executives

History of quickly gaining credibility, partnering with business leaders and exhibiting executive presence

Excellent consultative, interpersonal, communication and presentation skills

Preferred Qualifications

Experience with program measurements and metrics, particularly within the social media vertical

History of effectively driving results in a dynamic, matrixed environment with high degree of organizational change and comfort with ambiguity

Ability to champion continuous change and consult with versatility

Careers with UnitedHealthcare.Let's talk about opportunity. Start with a Fortune 6 organization that's serving more than 85 million people already and building the industry's singular reputation for bold ideas and impeccable execution. Now, add your energy, your passion for excellence, your near-obsession with driving change for the better. Get the picture? UnitedHealthcare is serving employers and individuals, states and communities, military families and veterans where ever they're found across the globe. We bring them the resources of an industry leader and a commitment to improve their lives that's second to none. This is no small opportunity. It's where you can doyour life's best work.(sm)

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Company info

UnitedHealthcare Corporate

Company Profile

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